TY  - BOOK
AU  - Alminar-Mutya,Ruby F.
TI  - Advertising principles: marketing communications approach 
SN  - 9710868683
PY  - 2007///
CY  - Mandaluyong City
PB  - National Book Store
KW  - Advertising media, broadcast
KW  - Advertising
KW  - Elements of marketing communications, promotional mix
KW  - Print advertising
N1  - Includes bibliographical references and index
ER  -