TY  - BOOK
AU  - Crawford,Merle
AU  - Benedetto,Anthony Di
TI  - New products management
SN  - 9780071263368
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - Concept generation
KW  - Concept
KW  - Project evaluation
KW  - Development
KW  - Launch
KW  - New products -- Management
KW  - Overview and opportunity identification
KW  - selection
N1  - Includes bibliography, appendix and index
ER  -