TY  - BOOK
AU  - Allen,Judy
TI  - Marketing your event planning business: a creative approach to gaining the competitive edge 
SN  - 9781118514450
AV  - CIR GT 3405 A45 2013 
PY  - 2013///
CY  - Mississauga, Ontario
PB  - John Wiley & Sons
KW  - Special events industry
KW  - Marketing
N1  - Includes bibliographical references (p. [219]-221) and index; Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits
ER  -