TY  - SER
AU  - Guillet, Basak Denizci.
TI  - Conducting immersive research in second life: a hotel co-branding case study 
PY  - 2013///
KW  - Hotel co-branding
KW  - Immersive research
KW  - Second life
KW  - Virtual worlds
N1  - Hotel and Restaurant Management
ER  -