TY  - BOOK
AU  - Vogel,Craig M.
AU  - Boatwright,Peter
AU  - Cagan,Jonathan
TI  - The design of things to come: how ordinary people create extraordinary products 
SN  - 0131860828
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - New products
KW  - Product management
KW  - Powers of stakeholders
KW  - Pragmatic innovation
KW  - Product innovation
KW  - Product prescription
N1  - Includes bibliographical references and index; The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity
ER  -