TY  - BOOK
AU  - Best,Roger J.
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 0130145467
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -