TY  - BOOK
AU  - Terrill,Craig
AU  - Middlebrooks,Arthur
TI  - Market leadership strategies for service companies: creating growth, profits, and customer loyalty 
SN  - 0844224413
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - At head of title: American Marketing Association; Includes bibliographical references (p. 253-254) and index
ER  -