TY - SER AU - John J. Seta, Catherine E. Seta, Michael McCormick, Ashleigh H. Gallagher TI - Monetary and affective judgments of consumer goods : modes of evaluation matter PY - 2014/// KW - Consumer behavior KW - Consumer goods KW - Experimental psychology KW - Judgment KW - Psychological aspects KW - Social aspects N1 - Psychology ER -