TY  - BOOK
AU  - Danesi,Marcel
TI  - Popular culture: introductory perspectives 
SN  - 9781442217836
AV  - CIR HM 621 D36 2012 
PY  - 2012///
CY  - Lanham, Md.
PB  - Rowman & Littlefield Pub.
KW  - Popular culture
N1  - Includes bibliographical references (p. 255-265) and index; Includes web resources (p. 267-268); What is pop culture? -- Explaining pop culture -- Print -- Radio -- Music -- Cinema and video -- Television -- Advertising, branding, and fads -- Pop language -- Forever pop
ER  -