TY  - BOOK
AU  - Blakeman,Robyn
TI  - Integrated marketing communication: creative strategy from idea to implementation 
SN  - 9781442221222
AV  - CIR HF 5415.123 B53 2015 
PY  - 2015///
CY  - Lanham, Maryland : 
PB  - Rowman & Littlefield
KW  - Communication in marketing
N1  - Includes bibliographical references (pages 313-316) and index; Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copy writing -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author
ER  -