TY  - BOOK
AU  - Bartlett,Christopher A.
AU  - Birkinshaw,Julian M.
AU  - Ghoshal,Sumantra
TI  - Transnational management: text, cases, and readings in cross-border management 
SN  - 0072482761
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - International business enterprises
KW  - Management
N1  - Includes bibliographical references and index
ER  -