TY  - BOOK
AU  - Yip,George S.
TI  - Total global strategy II: updated for the internet and service era 
SN  - 0131218778
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Electronic commerce
KW  - International business enterprises
KW  - Management
KW  - Service industries
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -