TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic marketing
SN  - 0071250158
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing -- Decision making
KW  - Marketing -- Management
N1  - Includes bibliographical references and index
ER  -