TY  - BOOK
AU  - Higgins,Denis
AU  - Bernbach,William
TI  - The art of writing advertising
SN  - 0071410937
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising copy
KW  - Advertising executives
KW  - Interviews
KW  - Advertising
N1  - William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves
ER  -