TY  - BOOK
AU  - Manning,Gerald L.
AU  - Reece,Barry L.
TI  - Selling today: creating customer value 
SN  - 0131230298
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson
KW  - Selling
N1  - Includes bibliographical references and indexes
ER  -