TY  - BOOK
AU  - Gardner,Howard
TI  - Changing minds: the art and science of changing our own and other people's minds 
SN  - 1578517095
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Change (Psychology)
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references and index; The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Mind changing in a formal setting -- Mind changing up close -- Changing ones own mind -- Epilogue : the future of mind changing
ER  -