TY - BOOK AU - Amada,John Michael A AU - Malco,Jyulier G AU - Mangilit,Eleazar Jason P TI - Persuasive behavior through a personal nostalgic evoked advertisement: a discourse PY - 2012/// CY - Pasay City PB - MTC KW - Advertising KW - Consumer behavior--Psychological aspects KW - Non-experimental method KW - Nostalgia ER -