TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra Ernst
TI  - Advertising: principles and practice 
SN  - 0130477222
PY  - 2003///
CY  - Singapore
PB  - Pearson Education South Asia
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -