TY  - BOOK
AU  - Moriarty,Sandra Ernst
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising and IMC: principles and practice 
SN  - 9780273725929
PY  - 2012///
CY  - Boston
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -