TY  - BOOK
AU  - Keat,Paul G.
AU  - Young,Philip K.Y.
TI  - Managerial economics: economic tools for today's decision makers 
SN  - 9780135070659
PY  - 2009///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Managerial economics
N1  - Includes bibliographical references and index; Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry
ER  -