TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John T.
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 0132017733
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes bibliographical references and index
ER  -