TY  - BOOK
AU  - White,Margaret A.
AU  - Bruton,Garry D.
TI  - The management of technology and innovation: a strategic approach 
SN  - 0324144970
PY  - 2007///
CY  - Mason, OH
PB  - Thomson/South-Western
KW  - High technology industries
KW  - Management
KW  - New products
KW  - Technological innovations
N1  - Includes bibliographical references and index; Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success
ER  -