TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R.
TI  - Mass media research: an introduction 
SN  - 0534647189
PY  - 2006///
CY  - Belmont
PB  - Thomson
KW  - Mass media -- Research
N1  - Includes bibliographical references and index
ER  -