TY  - BOOK
AU  - Arens,William F.
AU  - Arens,Christian
AU  - Weigold,Michael F.
TI  - Contemporary advertising
SN  - 9780071101059
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes bibliographical references (p. 653-672) and indexes
ER  -