TY  - BOOK
AU  - Baskin,Otis W.
AU  - Lattimore,Dan
TI  - Public relations: the profession and the practice 
SN  - 0072424028
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
KW  - United States
N1  - Includes bibliographical references and index; Rev. ed. of: Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore. 4th ed. c1997; CD ROM Accession Number CD 2256
ER  -