TY - BOOK AU - Coupey,Eloise TI - Digital business: concepts and strategy SN - 0131293400 PY - 2005/// CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall KW - Electronic commerce KW - Internet N1 - Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business ER -