TY  - BOOK
AU  - Best,Roger J.
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 0131293729
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -