TY  - BOOK
AU  - Dubois,Pierre-Louis
AU  - Jolibert,Alain
AU  - Muhlbacher,Hans
TI  - Marketing management: a value creation process 
SN  - 9780333773192
PY  - 2007///
CY  - Houndmills, Basingstoke
PB  - Palgrave Macmillan
KW  - Marketing
KW  - ram
KW  - Management
N1  - Includes bibliographical references and index
ER  -