TY  - BOOK
AU  - Cohen,William A.
TI  - The marketing plan
SN  - 9780471755296
PY  - 2006///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 345-346) and index
ER  -