TY  - BOOK
AU  - Thomas,Amos Owen
TI  - Transnational media and contoured markets: redefining Asian television and advertising 
SN  - 0761934847
PY  - 2006///
CY  - New Delhi
PB  - SAGE Pub.
KW  - Digital media
KW  - Globalization
KW  - Television
KW  - Asia
N1  - Includes bibliographical references (p. [243]-257) and index; Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation
ER  -