TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Corporate social responsibility: doing the most good for your company and your cause 
SN  - 0471476110
PY  - 2005///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Corporate image
KW  - Corporations
KW  - Charitable contributions
KW  - Social marketing
KW  - Social responsibility of business
N1  - Published simultaneously in Canada; Includes bibliographical references and index; The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
ER  -