TY  - BOOK
AU  - Backman,Michael
AU  - Butler,Charlotte
TI  - Big in Asia: 25 strategies for business success 
SN  - 1403933154
PY  - 2004///
CY  - Houndmills, Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Business planning
KW  - Asia
KW  - Intercultural communication
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -