TY  - BOOK
AU  - Masterman,Guy
AU  - Wood,Emma H.
TI  - Innovative marketing communications: strategies for the events industry 
T2  - Events management series
SN  - 0750663618
PY  - 2006///
CY  - Oxford, Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Special events
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -