TY  - BOOK
AU  - Smith,Lyn
TI  - Effective internal communication
SN  - 0749439483
PY  - 2005///
CY  - Sterling, VA
PB  - Kogan Page
KW  - Communication in management
KW  - Public relations
N1  - Includes bibliographical references (p. 216-218) and index; Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future
ER  -