TY  - BOOK
AU  - Mohr,Jakki J.
AU  - Sengupta,Sanjit
AU  - Slater,Stanley F.
TI  - Marketing of high-technology products and innovations
SN  - 0131411683
PY  - 2005///
CY  - Upper Saddle River, N.J .
PB  - Pearson/Prentice Hall
KW  - High technology industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -