TY  - BOOK
AU  - Buchholz,Todd G.
TI  - New ideas from dead CEOs: lasting lessons from the corner office 
SN  - 9780061197628
PY  - 2007///
CY  - New York
PB  - Collins
KW  - Businesspeople
KW  - United States
KW  - History
KW  - 20th century
KW  - Chief executive officers
KW  - Biography
KW  - Entrepreneurship
KW  - Case studies
KW  - Success in business
N1  - Includes bibliographical references (p. [271]-285) and index; A.P. Giannini : Bank of America, the gladiator of banking -- Thomas Watson, Sr. and Jr. : IBM, a tale of two Watsons -- Mary Kay Ash and Estee Lauder : the most beautiful balance sheets -- Mary Kay Ash -- Estee Lauder, even the rich like freebies -- David Sarnoff : the road to 30 Rock -- Ray Kroc, McDonalds king of the road -- Akio Morita : Sony, the sound of the people -- Walt Disney : Disney, the imagination machine -- Sam Walton : Wal-Mart, a penny saved is a billion earned
ER  -