TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard Braden
TI  - Formulation, implementation, and control of competitive strategy
SN  - 9780071107181
PY  - 2007///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -