Getting your way every day : mastering the lost art of pure persuasion /
Axelrod, Alan
Getting your way every day : mastering the lost art of pure persuasion / Alan Axelrod. - Washington, D.C. : AMACOM, 2007. - 293 p. ; 25 cm.
Includes index.
Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light.
9780814473351
Business communication
Influence (Psychology)
Persuasion (Psychology)
Rhetoric.
Getting your way every day : mastering the lost art of pure persuasion / Alan Axelrod. - Washington, D.C. : AMACOM, 2007. - 293 p. ; 25 cm.
Includes index.
Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light.
9780814473351
Business communication
Influence (Psychology)
Persuasion (Psychology)
Rhetoric.